From May 29 to 31, 2025, representatives of Trade Connect Group attended the prestigious Central Asia Beauty Expo held at Atakent Expo in Almaty — the largest cosmetics and beauty industry exhibition in the region.
Why it’s worth being there:
- Over 500 exhibitors from 35 countries showcased products in cosmetics, perfumery, spa equipment, and personal care
- The fair attracted more than 11,000 professional visitors from Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, and Russia
- The event featured expert panels, live industry shows, and training sessions for professionals (e.g., makeup artists, stylists, beauticians)
What we gained from attending:
- Expanding our network — meetings with local and international distributors helped us identify trends in Central Asian cosmetics and find new potential partners
- Market potential analysis — the beauty industry in the region is growing rapidly; in Kazakhstan alone, the number of companies has increased by 68% in recent years, confirming strong potential for further expansion
- Inspiration and expert knowledge — access to presentations gave us insights into the needs of local clients, including salon equipment, eco-friendly cosmetics, and styling trends
Future collaboration
Our participation confirmed that Central Asia Beauty Expo is a strategic platform for building and scaling business in the region. Trade Connect Group plans to:
- support new partners with transport and logistics of goods,
- offer comprehensive door-to-door customs and warehousing services,
- continue developing local relationships and conducting market research.
Planning to enter the cosmetics market in Kazakhstan or Uzbekistan? Contact us — we’ll help you plan logistics, advise on distribution, and support your brand’s development in Central Asia.
